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Instructions
How to answer
Answer each statement according to your immediate internal pull.
The objective is to capture the instinct that appears first, before conscious thought enters your mind or rational decision-making is engaged.
Why this matters
Most founders operate with both capacities available. This assessment identifies which one activates first under pressure.
Many of the following statements reflect completely understandable human reactions under uncertainty.
There is no such thing as a right or wrong answer. The goal is to identify patterns.
When I have to make a decision that leaves some people out, it weighs on me more than I'd like.
If someone clearly values what we offer but can't afford it, I feel a pull to find a way to make it work.
When people get energized about the mission in conversations or early demos, it can feel like strong forward momentum.
If a problem feels deeply important and urgent, that can feel like enough reason to keep pushing on it.
When I have to focus on one priority, I struggle with what we're not doing or who we're not helping.
Compressing a complex situation into a simple yes/no decision can feel uncomfortable to me.
When users or stakeholders ask for something, I feel responsible to respond—even if it disrupts our plan.
When someone gives us feedback or asks for something, it's hard for me to let it sit without doing something about it.
If someone is strongly aligned with the mission, I'm more inclined to give them the benefit of the doubt.
If someone really believes in what we're building, I tend to be more patient with their performance issues.
When a new opportunity shows up that could create impact, I feel a strong urge to explore it.
Saying no to a new idea that could help people can feel like I'm walking away from a worthwhile opportunity.
If I know a decision might strain a relationship, I feel that tension before I even bring it up.
When conflict arises, I tend to think about how it will affect the relationship long after the conversation ends.
When people cheer us on or say they love what we're building, it can feel like confirmation that we're headed in the right direction.
When someone questions the mission or direction, I feel it personally before I can step back and think it through calmly.
What is your biggest current challenge in your business right now?
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